The market
The new Citroën C4 is a desirable addition to the compact 5-door hatchback segment - an important class in the UK - which includes competitor models such as the Ford Focus, Vauxhall Astra and Renault Megane.
In this competitive sector of the market, there is a balance of retail and business buyers, with customers in allcategories typically looking for stylish, comfortable, reliable, well-equipped, affordable vehicles that also offer sophistication, practicality and versatility.
Moreover, research findings clearly indicate that customers in this segment want a vehicle that is engaging, yet easy to drive; a cabin that's serene and tranquil, but not dull; a vehicle that is beautifully designed, but not ostentatious; a vehicle that is contemporary, but not overtly trendy or flamboyant.
See also:
Overview
Making its world debut at the 2013 Geneva Motor Show, the new Citroen C3
strengthens and enhances the qualities of its predecessor. The result is even
more C3 with new assets to win over customers ...
Automatic lighting
The sidelamps and dipped headlamps
are switched on automatically, without
any action on the part of the driver,
when a low level of external light is detected
or in certain cases of activation
of ...
Programmable heating
With the engine off, programmable heating preheats the coolant circuit in order
to optimise the engine operating temperature prior to starting.
The programmable heating system can be started imme ...