The market

Citroen C4 / Overview / The market

The new Citroën C4 is a desirable addition to the compact 5-door hatchback segment - an important class in the UK - which includes competitor models such as the Ford Focus, Vauxhall Astra and Renault Megane.

In this competitive sector of the market, there is a balance of retail and business buyers, with customers in allcategories typically looking for stylish, comfortable, reliable, well-equipped, affordable vehicles that also offer sophistication, practicality and versatility.

Moreover, research findings clearly indicate that customers in this segment want a vehicle that is engaging, yet easy to drive; a cabin that's serene and tranquil, but not dull; a vehicle that is beautifully designed, but not ostentatious; a vehicle that is contemporary, but not overtly trendy or flamboyant.

    See also:

    Impressive and reasonable on-road performance
    The new Citroen C3 is equally at ease in the city and out on the open road, with well-balanced road manners, ultra-controlled mass, optimised drag of 0.30, and a range of responsive and efficient ...

    Comfort & convenient technology
    The new Citroën C4 is designed for business-class travel with intuitive, intelligent technology enabling owners to tailor the new C4's environment and ambience to their own preferences. For e ...

    Leaving cruise control mode
    Turn thumb wheel 1 to the "0" position: the cruise control mode is deselected. The display returns to the distance recorder. ...