The market

Citroen C4 / Overview / The market

The new Citroën C4 is a desirable addition to the compact 5-door hatchback segment - an important class in the UK - which includes competitor models such as the Ford Focus, Vauxhall Astra and Renault Megane.

In this competitive sector of the market, there is a balance of retail and business buyers, with customers in allcategories typically looking for stylish, comfortable, reliable, well-equipped, affordable vehicles that also offer sophistication, practicality and versatility.

Moreover, research findings clearly indicate that customers in this segment want a vehicle that is engaging, yet easy to drive; a cabin that's serene and tranquil, but not dull; a vehicle that is beautifully designed, but not ostentatious; a vehicle that is contemporary, but not overtly trendy or flamboyant.

    See also:

    Lighting rheostat
    System for manual adjustment of the brightness of the instruments and controls in relation to the exterior brightness. Activation When the lighting is on: press the button to change the br ...

    Lane departure warning system
    This driving assistance device alerts you if you are wandering from your lane (continuous or dotted line marking on the road surface). It is designed especially for use on motorways and dual car ...

    Programmable heating
    With the engine off, programmable heating preheats the coolant circuit in order to optimise the engine operating temperature prior to starting. The programmable heating system can be started imme ...