The new Citroën C4 is a desirable addition to the compact 5-door hatchback segment - an important class in the UK - which includes competitor models such as the Ford Focus, Vauxhall Astra and Renault Megane.

In this competitive sector of the market, there is a balance of retail and business buyers, with customers in allcategories typically looking for stylish, comfortable, reliable, well-equipped, affordable vehicles that also offer sophistication, practicality and versatility.

Moreover, research findings clearly indicate that customers in this segment want a vehicle that is engaging, yet easy to drive; a cabin that's serene and tranquil, but not dull; a vehicle that is beautifully designed, but not ostentatious; a vehicle that is contemporary, but not overtly trendy or flamboyant.